De-risked at every step. You always know what's next.
Hiring anyone to touch a broken project is a leap of faith. Handing a new build to someone unproven isn't much different. We remove as much of the risk as we can either way: a free first read, fixed scope, transparent pricing, and a promise that you keep every line of code no matter what you decide.
One team, the whole path from idea to running product.
You don't need six vendors stitched together for one product. We cover the whole journey ourselves, so nothing gets lost in a handoff between an agency's design team and a different agency's engineers.
Idea & scoping
We pressure-test the idea before it's code — what actually has to exist first, what can wait, and a scope we're willing to put a fixed price against.
Design
Wireframes through shipped UI, done by the people who build it — not handed across a wall to a separate design vendor.
Development
Web, mobile, backend — whatever the product needs to run on, built by senior engineers who also run their own products in production.
Automation
CI/CD and test automation so shipping isn't a manual ritual, plus the workflows and integrations that run your business day to day — the kind of pipeline that reads millions of articles a day for GazetAI or parses a full vehicle history for CarVinVin.
SEO
Technical SEO and content architecture — the same practice that grew this site's own organic footprint. Judge it by the page you're reading.
Testing
Automated tests and code review are part of every build, not a separate line item.
Worried about someone else's code specifically? See code auditsMarketing
Positioning, launch copy and go-to-market thinking, so a shipped product doesn't sit there unseen — folded into the build itself, not an agency handoff.
Four steps, each one reversible.
You can step off after any stage. Nothing commits you to the next until you've seen the value of the last.
Free written read
Usually 1 business day · freeTell us what you are building or what is broken. You get an honest read in writing — for a new build, a short scope and the approach we would recommend; for a rescue, a rescue / refactor / rebuild verdict — plus a clear next step. No sales theatre.
- Build scope or rescue verdict, in writing
- Recommended approach
- Clear next step
You leave knowing where you stand — even if you never hire us.
Assessment or build plan
About 5 business daysFor a rescue, a Rescue Assessment: we go deep — architecture, security, tech-debt, test gaps, CI/CD — and hand you a scored report with a fix roadmap and a go/no-go verdict. For a new build, a Build Plan: architecture, milestones and the right stack for what it has to survive. Either way, a fixed quote.
- Scored rescue report or scoped build plan
- Architecture and roadmap
- Fixed quote for the work
A clear, evidence-based plan — and a fixed price for the work.
Build or stabilization sprint
2–4 weeks · fixed scopeOn a new build, we ship the core in fixed-scope increments — the flows that prove the product, wired and tested. On a rescue, we stabilize the highest-risk parts first: stop the bleeding, harden security, and get you to a shippable state. Fixed scope, daily visibility, either way.
- The core built, or the critical fixes shipped
- Security and deployment hardening
- Documentation of what we built or changed
A working, deployable product you understand and control.
Delivery & retainer
Ongoing · month to monthFinish the roadmap, then keep a senior team on tap for what's next — features, mobile, scale. Month to month, cancel anytime.
- Roadmap delivered
- You own all code and infrastructure
From first idea — or first emergency — to shipping, with a team that already knows your code.
Curious what step 2 actually produces? See a redacted sample Rescue Assessment report.
No public price list — but no games either.
A broken project can't be priced from a menu. What we can promise is how the money works: free to start, scoped before it's priced, and fixed before we begin.
- Free to start
- The written first read costs you nothing — an honest verdict and a clear next step, no obligation.
- Scoped before priced
- We define exactly what's included before we put a number on it.
- Fixed over hourly
- Fixed-scope engagements wherever possible — you know the cost up front.
- Credited forward
- A paid assessment is credited toward the fix if you proceed with us.
The promises we'll put in writing.
You keep everything
All code, repositories and infrastructure access stay yours at every step. No lock-in, no hostage-taking.
NDA on request
Ask and we'll sign a mutual NDA before you share a single credential or line of code.
Fixed scope, fixed price
We quote a fixed price against a defined scope, confirmed in the signed agreement before work starts. No open-ended hourly meter, no surprise invoices.
IP is unambiguously yours
Every engagement includes a present-tense IP assignment — what we build is legally yours on payment.
Radical visibility
Daily progress you can see and a direct line to the engineers doing the work. No account-manager fog.
Honest verdicts
If it's cheaper to rebuild than rescue, we'll say so — even when it means less work for us. If a new build's scope is inflated past what you actually need, we'll say that too.
More on how it works.
Because honest pricing depends on what's actually broken, and we won't pretend otherwise. Every rescue is different. What we do promise is a free first read, a fixed scope, and a fixed price before any work begins — so you're never surprised.
You tell us what's wrong, and you get an honest written verdict — rescue, refactor or rebuild — plus a clear next step, usually within one business day. No obligation, no hard sell.
The Rescue Assessment is a short, fixed-price piece of work that produces a scored report and a fixed quote for the fix. If you proceed with us, we credit the assessment fee toward the engagement.
Most rescues have a natural next phase. If you want one, we roll straight into a month-to-month retainer with the same engineers — no ramp-up, cancel anytime, and you keep owning everything.
Building something, or fixing something? Start free.
Tell us which — you'll get a free written project read for a new build, or a free written first read for a rescue. No strings attached.
Not ready yet? See a sample report or .
- Own your code, always
- NDA on request
- First read is free, no strings